In the mid ’30s, Miguel Martinez purchased the building next door to his now thriving café and created the “El Fenix Ballroom”, serving up live music and dancing with the “El Fenix Orchestra”. Even though this was the time of the Great Depression, it was also an era of sophistication. Miguel offered guests lively night time entertainment, making El Fenix and the Ballroom a Dallas hotspot and a place to be seen. Live Saturday night radio broadcasts were also transmitted from the El Fenix Ballroom.